By Samantha Baugh
Women on average pay more than men for the same products. Gender discriminatory pricing is the tendency within the health and beauty industry to price products marketed towards women higher than products marketed towards men. The term “Pink Tax” comes from the color schemes associated with female products. Even if the product functions and is designed exactly the same, but the women’s ‘version’ is pink, on average the price will be higher.
How much higher? Bank Rate published an article at the end of March 2020 that states the tax costs “the average woman $1,300 a year and impacts all aspects of daily life from shopping to dry cleaning.” This article also speaks to the scope of this issue and gives some incredible information on the topic. While often not considered, this gender price discrimination can also drive the cost of young girls’ toys 2 to 13 percent higher than toys designed for boys. This discrimination is far reaching. What about our clothes? Are women’s clothes using the same amount of labor and fabric but being sold at a higher price? Most people would automatically say yes and there is hard evidence to support this. There is about a ten percent difference between women and men’s designed jeans. Women tend to get quotes or pay higher prices on services, such as drycleaning or auto mechanic work. The Bank Rate article also reveals how tarrifs, taxes imposed by the federal government on imported goods, also falls criminal to this discrimination, though not always in men’s favor—women’s bathing suits face lower tariffs than men’s.
Continue reading “The Pink Tax: Gender Price Discrimination”