On Thursday, Feb. 18, the Victoria’s Secret PINK Tour Bus stopped by at the University of Idaho campus. The bus brought with it a lot of controversy. Should this be allowed on university campuses?
Well, why shouldn’t it be allowed on campuses? This great marketing strategy for the PINK brand allows students to shop brand new products on their own campus. For students at the University of Idaho, this is a treat because there is no local PINK store.
We are constantly immersed in media and advertising; getting bombarded with messages even if we don’t want to. These messages often feature unrealistic beauty standards and try to convince us that we will not be happy unless we buy these products. This constant intake of messages and images has an effect on us and it is not for the better. These companies are just trying to make money and will do whatever it takes to do so. Below I have recreated popular ads that are often directed toward women to be more realistic.
I think it’s my wife that best captures the trials a woman with an atypical body type can expect when buying clothes. One day, we walked into a Victoria’s Secret, the expected standard when it comes to women’s lingerie. An employee asked her, “Can I help you?”
With a smile, she answered, “Probably not.”
Women with an atypical body can expect to face a number of challenges, but what do I mean when I say “atypical body?” A typical body would be one that fits into society’s expectations, so in America, that would be one of two categories: the anorexic Barbie-doll standard (the hyper feminine) or the more realistic obese standard. In truth, our society is evolving to the point where it is including more than one body type. However, rather than having one impossible standard, we’ve merely set two. So, to hark back, an atypical body is one that does not fit into either of these roles.
First, the subject of women’s undergarments, as it blatantly sets the subtle standards by which women can judge their place on the spectrum of expectation. Again, we’ll use Victoria’s Secret as the model. In the US, their bra sizes range from 32AA to 40DD. For most, when they look at this range, this is not a problem. It seems that they offer a wide range, yes? It is not range that women need, but options that exist outside of a spectrum. Continue reading “How “Average” Are You When You Buy a Bra?”→