The New Generation of Fashion

By Valeria Ramirez

The new and latest trend of 2017 is taking and profiting on culture’s traditional clothing that many companies and fashion designers are being praised for as their “new” and “innovative” ideas. Many of these ideas are taken from Mexico’s indigenous tribes and Native Americans just for the sake of fashion. In what world is it okay to use one’s culture and profiting it from it for a high amount of money? Recently I saw Toms was selling a pair of huaraches for the low price of $129. You can get the exact pair in Mexico, which are handmade by the person selling them, for around 80 pesos, in dollars that are roughly $4.

So, Toms is making 30 times the amount for the original. My problem with this is that when buying the original your helping the family and appreciating the work that the seller is putting out. While Toms is mass producing a product that can be easily made for a profit. This type of style of sandal is a traditional staple in Mexican culture that has ties with the indigenous culture of Mexico. Toms is not the only company that is guilty of this capitalistic fraud, other stores such as Urban Outfitters and Victoria’s Secret have been using Native American culture to make a profit. These corporations tailor to an audience where they prefer a more “indie” type of style.

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